ARIEL ROJO is a designer and studio dedicated to enhance the quality of life through design solutions. Conscience, responsibility and humor are the key ingredients of Rojo’s design philosophy. Following Albert Einstein’s idea of “If you aspire for outstanding results don’t do the same thing over and over again”, Rojo questions in every single work the way it will be perceived, and provokes a smile or a moment for reflexion with the user.
Ariel studied design at the UNAM (Univerdidad Autonoma the México), but started to work professionally already at the age of 17, when he was designing mother boards for oil pla- tforms. When he was 21 years old he was part of the winning team for the re-dedevelopemt of the Zocalo in Mexico City, the third largest square in the world. This manifested already at an early stage the multidisciplinary and multi-faceted approach that characterises Ariel’s work.
Today Ariel Rojo Studio is internationally oriented with clients in Latin America, the USA, Europe and the Middle East. His work has been numerously awarded and exhibited, in a varied range of media, magazines and exhibitions, from the MOMA design store in NY to the Design Olympics in South Korea. Rojo lives and works in Mexico city, where he runs his busy design studio and teaches design at university.


Depicting an aerial view of Mexico City by night

Translated, ´Foco Rojo´ means not only ´red fire´, but also refers to ´alertness´.
‘Foco Rojo’ thus carries two messages, the first is ‘alertness’, talking about the people that live in México City and its surroundings. With a population of 25 million people, the metropolitan territory of México City is one of the most populated areas in the world. Insecurity, corruption and crime fuel alertness, however this is also triggered by an enormous power of positive challenges and creativity for change. Secondly the red fire talks of México´s energy and creative force:

For Ariel Rojo, each light in the rug represents a new idea born in México every minute and reveals that México is on the verge of something new and unique.



‘Foco Rojo’, rug, 2012.
Depicting an aerial view of Mexico City by night,
handtufted silk and wool,
280 cm x 170 cm
Edition of 20 + 2 AP

Production: by Odabashian rugs, Mexican City and Miami, handtufted in India

Founded in Mexico City in 1921, Odabashian is a fourth generation family business that focuses on bespoke design and manufacture of
hand-woven luxury area rugs and is one of the oldest oriental rug retailers in the Americas. Odabashian has produced collectible hand-made design rugs in collaborations with designers and artists as well as museums.

NEWS 2014:

We are proud to be invited to the upcoming major exhibition at the MAD New York (Museum of Art and Design) with three gallery pieces. We will show the ´Green Transmutation’ chandelier and the new stunning coffee table ‘Morning Star’ by Thierry Jeannot, as well as Ariel Rojo´s ‘FOCO ROJO’ rug.
New Territories
Laboratories for Design, Craft and Art in Latin America

will be at the MAD NYC from November 4, 2014 to February 22, 2015



NEWS 2013:
FOCO ROJO awarded FINALIST at the prestigious Carpet Design AWARDS at DOMOTEX, Hannover.


Installation view of exhibit RECOLLECTIONS by Marion Friedmann Gallery at Designjunction, during the 10th London Design Festival, September 2012

Display at Spring Studios London, May 2013 till Jan 2014, by Marion Friedmann Gallery

Installation view at IBDF / ABIERTO Design Festival in Mexico City, 22-25 October 2013