Depicting an aerial view of Mexico City by night


ARIEL ROJO, Mexico City,
‘Foco Rojo’, rug, 2012.
Depicting an aerial view of Mexico City by night,
silk and wool handtufted,
280 cm x 170 cm
Edition of 20 + 3 AP
Production: by Odabashian rugs, Mexico City and Miami, handtufted in India
About ‘FOCO ROJO’:

Translated, ´Foco Rojo´ means not only ´red fire´, but also refers to ´alertness´.
‘Foco Rojo’ thus carries two messages, the first is ‘alertness’, talking about the people that live in México City and its surroundings. With a population of 25 million people, the metropolitan territory of México City is one of the most populated areas in the world. Insecurity, corruption and crime fuel alertness, however this is also triggered by an enormous power of positive challenges and creativity for change. Secondly the red fire talks of México´s energy and creative force:

For Ariel Rojo, each light in the rug represents a new idea born in México every minute and reveals that México is on the verge of something new and unique.

About the producer Odabashian:

Founded in Mexico City in 1921, Odabashian is a fourth generation family business that focuses on bespoke design and manufacture of hand-woven luxury area rugs and is one of the oldest oriental rug retailers in the Americas. Odabashian has produced collectible hand-made design rugs in collaborations with designers and artists as well as museums.


NEWS 2014:

We are proud to be invited to the upcoming major exhibition at the MAD New York (Museum of Art and Design) with three gallery pieces. We will show the ´Green Transmutation’ chandelier and the new stunning coffee table ‘Morning Star’ by Thierry Jeannot, as well as Ariel Rojo´s ‘FOCO ROJO’ rug.
New Territories
Laboratories for Design, Craft and Art in Latin America

will be at the MAD NYC from November 4, 2014 to February 22, 2015



NEWS 2013:

Foco Rojo was awarded Finalist at the prestigious CARPET DESIGN AWARDS at DOMOTEX Hannover in January 2013.

Every year the prestigious CARPET DESIGN AWARDS at DOMOTEX set the highest standards in terms of the quality and design of handmade rugs and carpets. An international panel of top professionals selects the winners in ten product categories.


Installation view of exhibit RECOLLECTIONS by Marion Friedmann Gallery at Designjunction, during the 10th London Design Festival, September 2012

Display at Spring Studios London, May 2013 till Jan 2014, by Marion Friedmann Gallery

Installation view at IBDF / ABIERTO Design Festival in Mexico City, 22-25 October 2013